THE CHALLENGE – DISTINCTIVE CANOPIES DELIVERED IN A SHORT TIMEFRAME
As a newcomer to New Zealand’s retail fuel market, Challenge wanted a distinctive look for its service stations – something that would give the new brand high visibility from the outset. The company also needed the first ten stations completed within three months.
The architect for the project recognized that a dramatic tensile membrane canopy would turn the Challenge stations into local landmarks. Structurflex was appointed to design, fabricate and install the canopies.
THE SOLUTION – SLEEK TENSILE MEMBRANE STRUCTURES THAT PAY HOMAGE TO ARABIAN DESIGN
The largest structure at every Challenge service station is a white coated PES canopy over the pump islands. Each canopy forms four peaks over a lightweight tubular steel frame. The fabric allows transmission of natural light to eliminate the need for artificial lighting during the day. At night, concealed lights project upwards to reflect off the fabric, enhancing the conical shapes and creating a striking and distinctive glow-in-the-dark structure that can be easily seen from a distance.
Structurflex installed each structure in just three days, easily meeting the deadline. The aesthetic roof structure has become a powerful marketing tool for the Challenge brand, turning the company’s service stations into highly recognizable landmarks.
COATED PES TENSILE STRUCTURE
6,048M2 / 65,100FT2
COATED PES - SEAMAN 8028 TEDLAR
Alex Ross & Associates
Glow-in-the-dark visibility for New Zealand gas stations
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